Insights

Selling in winter can be hot. Despite the temperature dropping drastically, house prices generally do quite the opposite.

Regardless of the time of year, there are always buyers, and chances are, if they’re out braving the cold at open for inspections, they’re serious about wanting to purchase a property. There are less properties on the market during Winter, meaning the demand far outweighs the supply. As a result, there are more buyers competing for your property, which in turn results in higher clearance rates and great results.

When selling in Winter, it’s important to take advantage of the season rather than contest it. Make your home warm and inviting. Candles, open fires, deep colours and soft fabrics can have an alluring effect and appeal in turning a house into a home. Utilise warm lighting rather than white lighting, it is softer and more welcoming.

Winter means magical photography. Winter photography uses the sheer contrast of light and dark to ultimately create a stunning effect. Embellish your properties photography with an enchanted Winter glow.

Take advantage of the season and the increased attention from serious buyers and speak to your local Hodges property professional today. We’ll develop a uniquely tailored strategy to suit your home and the time of year. Come Spring, Summer, Autumn, or Winter, you’ll get more with Hodges!