Insights

Hodges Beaumaris Director, Michael Cooney, was invited to speak on Real Estate Talk on what it takes to sell a property that has limited appeal to the larger buyers’ market.

For vendors looking to sell their property, Michael advises that they “firstly understand the property they’re trying to sell and its uniqueness. Every property has a unique selling feature.”

“The current owners bought it for a reason or reasons, so it’s very important that the agent knows those reasons, and this will help them understand the buyers who they’re looking for,” he goes on to say.

“Timing is the next point. When is the best time of the year to sell and show the property? Now, now if it’s an average investment, time is probably less critical. At the moment, if we’re going to sell apartments above shops in an area where it’s a bit of a tougher market, what we have to do then is look at “Okay, how are we going to market those? Who’s going to buy it?” and they’re very much a local buyer.”

“It’s really important that people tell the agent and find an agent who you can sit across the table and have some really open and honest dialogue with. If it’s a distressed situation, tell them, because the right agent will help you. The right agent will help you in every circumstance. The wrong agent won’t.”

As host Kevin Turner points out in the interview, there is always a reason for a property to be sold. Getting the right person and expertise in getting you there is the key.

To hear the full radio interview, click here.